Conference

PGA Professionals Can Earn Up to 20 MSR Credits FREE.
Meet your MSR requirements before June 2011.

Recognized experts in their fields from The PGA of America, the Association of Golf Merchandisers (AGM) and successful industry business sectors are joining together to offer some 20 priceless seminar programs to grow your career and business at absolutely no cost to you. Plus, receive 1 MSR Credit for each hour of conference you attend with no MSR Credit limits each day!

Only the best in the industry are taking on the most important issues, trends and developments that will shape the business of golf moving forward. Register to attend the 2010 PGA Fall Expo today to learn from the pros and we look forward to seeing you in Las Vegas.

Please click on a session title to view more information.
Please check the schedule regularly as the dates and times of these sessions are subject to change.

Search sessions and add them using My Show Planner!

Monday, August 16
Time	Career Path	Topic	Speaker	Location
3:00 - 3:30pm	AGM	Registration & Welcome to AGM Special Event		Veronese Rooms 2402-2403
3:30 - 4:00pm	AGM	Where do we Go From Here?	Tracy Moffatt, K&K Consulting	Veronese Rooms 2402-2403
4:00 - 5:00pm	AGM	Visual Tour of the Best Merchandise Displays from the 100 Best & Front Nine Award Winners	Vicki Bernstein, Bernstein Retail Productions	Veronese Rooms 2402-2403
5:00 - 6:00pm	AGM	What's the State of Golf Retail?	Vicki Berstein, Lisa Langas, Tracy Moffat, Ken Morton Jr.	Veronese Rooms 2402-2403

Tuesday, August 17
Time	Career Path	Topic	Speaker
9:30 - 10:30am	Keynote	Cracking the Code: The Winning Ryder Cup Strategy: Make It Work For You	Paul Azinger and Dr. Ron Braund	Main Stage Show Floor
9:30 - 10:30am	General Management	Building a Referral Machine for Your Golf Facility	Bob Devitz, PGA, Legendary Golf Management	Bellini Rooms 2102-2103
9:30 - 10:30am	Golf Operations	Get Golf Ready / Play Golf America To Attract Students And Generate New Golfers	Ron Stepanek, PGA Del Ratcliffe, PGA	Bellini Rooms 2104-2105
9:30 - 10:30am	Instruction	Brain-based Approach for Game Improvement	Michael Hebron, PGA Susan Berdoy Meyers, PGA	Bellini Rooms 2002-2003
10:45 - 11:45am	Apparel Panel	Project Fairway - sponsored by the Apparel Wire/powered by Golfweek	Janice Ferguson, The Apparel Wire; Dana Coppolino & Bjorn Bengtsson, Greg Norman; Susan Shade, Tehama & IZOD G; Mark Fletcher, Sunice; Linda Hipp, LIJA; James Thompson, Pukka	Main Stage Show Floor
10:45 - 11:45am	Personal Enrichment	Successful Financial Planning: How to "Follow Through and Stay Out Of The Rough"	Vance Falbaum, Royal Bank of Canada	Bellini Rooms 2102-2103
10:45 - 11:45am	General Management	Best Practices - General Management -- Things You Should Know	Mark Black, PGA	Bellini Rooms 2104-2105
10:45 - 11:45am	Retail	Creative Pricing and Ways to Generate Revenue	Al Sutton, PGA 2006 Southwest MOY	Bellini Rooms 2002-2003
12:00 - 1:00pm	Instruction	Club Fitting Means Business	PING Executives	Main Stage Show Floor
12:00 - 1:00pm	Golf Operations	Silent Selling: Merchandising for Profit	Larry Early, LEXMARK	Bellini Rooms 2102-2103
12:00 - 1:00pm	AGM	Too Much Inventory? Liquidation & How to Do It	Robert Brome, CPA, Kafoury, Armstrong & Company	Bellini Rooms 2104-2105
1:15 - 2:15pm	Instruction	Teaching vs. Learning Developing Approach	Michael Hebron, PGA Susan Berdoy Meyers, PGA	Bellini Rooms 2102-2103
1:15 - 2:15pm	Personal Enrichment	Talent Management - How Your PGA Team Supports You	Dawes M. Marlatt, Jr., PGA David Donatucci, PGA Kathy Wilkes, Ron Stepanek, PGA	Bellini Rooms 2104-2105
1:15 - 2:15pm	Retail / AGM	What is the State of Golf Retail? - Leading Golf Vendors and Key Buyers Roundtable Discussion	Vicki Bernstein, Bernstein Retail Productions	Main Stage Show Floor
2:30 - 3:30pm	Instruction	International Coaching Strategies - How to Prepare for the 2016 Olympics	Joseph Hallett, PGA David Donatucci, PGA Michael Hebron, PGA, Susan Berdoy Meyers, PGA	Main Stage Show Floor
2:30 - 3:30pm	Retail / AGM	POS System Reports: Finding, Understanding & Using Jonas Reports for a Better Bottom Line	Tracy Moffatt, K&K Consulting & Vache Hagopian, Jonas Software	Bellini Rooms 2102-2103
2:30 - 3:30pm	Golf Operations	You Can't Buy Loyalty With Discounts	Kevin Strom, PGA, Legendary Marketing	Bellini Rooms 2104-2105
3:45 - 4:45pm	AGM	Unlocking the Inventory Challenge - How Much Do You Need?	Tracy Moffatt, PGA, K&K Consulting	Bellini Rooms 2102-2103

Wednesday, August 18
9:30 - 10:30am	Instruction	Peak Performance and Coaching	Lynn Marriott, PGA Pia Nilsson, Vision54	Main Stage Show Floor
9:30 - 10:30am	General Management	How to Increase Tourism in face of Adversity	Kirk Pagenkopf, PGA Magazine Jim Ward, Premier Golf	Bellini Rooms 2102-2103
9:30 - 10:30am	Golf Operations	Facebook - Linkedin - Twitter: Growing Your Business through Social Media	Paige Balocki, Turner	Bellini Rooms 2104-2105
10:45 - 11:45am	Instruction	Peak Performance Practice for Skill Development	Lynn Marriott, PGA Pia Nilsson, Vision54	Bellini Rooms 2102-2103
10:45 - 11:45am	Retail / AGM	Unlocking the Open-to-Buy THE Tool for Managing Inventory	Tracy Moffatt, K&K Consulting	Bellini Rooms 2104-2105
10:45 - 11:45am	General Management	WE ARE GOLF: Government Relations - Federal and Western State Coalitions and Legal Issues	Joe Steranka, CEO PGA of America; AJ Jones, The Podesta Group; Steve Baker, Aaron, Read & Assoc.; Thomas Addis, PGA, Southern California Section CEO	Main Stage Show Floor
12:00 - 1:00pm	WIGI	Attract & Keep Women in Golf - sponsored by Women in the Golf Industry	Debbie Waitkus, WIGI; Lynn Stellman, LPGA; Jan Bel Jan, ASGCA	Main Stage Show Floor
12:00 - 1:00pm	TBD	Impact Beyond The Lesson Tee	Joseph Hallett, PGA Andy Beyer, LinxTracker	Bellini Rooms 2102-2103
1:15 - 2:15pm	Golf Operations	Increase Your Customer Satisfaction through Golfer Portraits	Mark Black, PGA; Paul Metzler, PGA Consumer Marketing	Bellini Rooms 2102-2103
1:15 - 2:15pm	General Management	Golf Course Slip, Trip and Fall Management	Chuck Bombard, PGA	Bellini Rooms 2104-2105
1:15 - 2:15pm	Retail / AGM	Shrinkage: Better Controls for a Better Bottom Line	Tracy Moffatt, K&K Consulting	Main Stage Show Floor